Aria Urchin Deluxe Guitar, Aria Guitars Cheltenham, UK

Solidbody / Production 1982 – 1984. 

This Aria Urchin Delux illustrates the Japanese company was unencumbered by any traditional designs, while Gibson and Fender had great difficulty creating news designs and did not follow its Les Pauls, Stratocasters and Telecasters and other designs that dated back to the 1950’s. Aria also had the advantage of cheaper production costs over many long established guitar makers in the 1970’s and 1980’s.

In the early 1980’s, the angular bodies and sharp pointed horns and fins of Bernie Rico’s guitars, marked under the B.C. Rich brand, were capturing the attention of guitarists around the world, and Aria jumped on the bandwagon with a series Urchin guitars that were produced from 1982 – 1984, that clearly drew their inspiration from B.C.Rich.

Aria’s success was eventually undermined by even cheaper imports and by the end of the 1980’s, Aria had moved its production to Korea.

 

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